Circular Innovation Council collaborates with program partners to deliver custom initiatives that educate and engage Canadians about circular economy concepts during the Circular Economy Month campaign and year-round. This page showcases samples of past collaborations with our partners from over the years. We look forward to working with your organization to plan exciting new educational and engaging initiatives for the Circular Economy Month program.
WEBINARS
Webinar with Champion Partner CSA Group held in January 2024.
Champion Panel webinar held during Circular Economy Month 2023.
EVENTS
City of Toronto & Value Village
Waste Reduction Week Pop-up Clothing Swap at Nathan Phillips Square. In Partnership with City of Toronto and Value Village. A spin-off resource, the Swap It Toolkit was developed as an outcome of the event to provide resources and information for individuals, schools, and community groups to plan their own swap event.
SOCIAL MEDIA CONTENT & CREATIVES
TELUS
Promoted TELUS’ device collection drives taking place throughout the season on social media.
The Beer Store
Educated Ontarians about the benefits of deposit-return programs and how they can participate in the circular economy through the Beer Store’s deposit return program.
CSA Group
Developed a Q&A article explaining the role standards play in Canada’s transition to a circular economy. Resource developed in collaboration with CSA Group for Circular Economy Month 2023.
Hellmann’s
Collaborated with Hellmann’s on a series of posts promoting its food waste reduction initiatives for Waste Reduction Week in Canada 2021.
A&W Canada
Developed a Champion Profile with 2017 program partner A&W Canada telling the story of how the restaurant chain has been taking steps to reduce its packaging since 1956.
Celebrating Champions & Innovators
Created a video for Waste Reduction Week 2017 highlighting the circular efforts and commitments of the program’s partners.
MEDIA SEGMENTS
The Beer Store
In October 2019, Circular Innovation Council and The Beer Store visited a bottling facility to highlight and demonstrate the benefits of the circular economy as part of a Waste Reduction Week in Canada segment on CTV News.
EDUCATIONAL PROGRAMS AND CONTESTS
LEGO
LEGO Replay for Schools Challenge piloted in 2022 in partnership with LEGO Group. Elementary schools across Canada were challenged to use LEGO bricks or other materials to creatively illustrate their understanding of environmental protection, waste reduction, and circular economy. At the end of the challenge, students and schools who are finished with their LEGO bricks can donate them through LEGO Replay.
Walmart Canada
Circular Innovation Council, in partnership with Walmart Canada and other implementation partners, delivered the Plastic Bag Grab Challenge, an environmental awareness program to engage schools and students on the 3Rs hierarchy. From 2016 – 2020 more than 750,000 students from across Canada took action to reduce plastic waste in their school communities while collecting more than 65 metric tonnes of single-use plastic bags for recycling.
Value Village – #IGiveAShirt Challenge
In the spirit of promoting rewear and reuse, we partnered with Value Village® to challenge Ontario and British Columbia secondary schools to organize a week-long in-school clothing collection drive for used clothing (textiles) for Waste Reduction Week 2017 and 2018. Over 58,000 students participated from 70 schools, collecting over 35,000 pounds of textiles for reuse.
PUBLIC DISPLAYS
Yorkdale Shopping Centre
Circular economy educational signage at Yorkdale Shopping Centre in Toronto for Waste Reduction Week 2021.
Cineplex
Circular Economy Month ads displayed in Cineplex app and on lobby screens in locations across the country.
