31 days. Five themes. One Circular Future.
Every October, Canada puts circularity at the forefront with weekly themes that cover different aspects and benefits of the circular economy. Participating organizations are welcome to use campaign promotional assets in communications.
The 2026 Program
Oct 1-4 • Kick-off
Understanding Circularity
What a circular economy is, why it matters, and how individuals, businesses, and governments can all take part
Oct 5-11 • Week 1
Protecting the Planet
How circular practices reduce waste and emissions, protect biodiversity and conserve resources.
Oct 12-18 • Week 2
Building Economic Resilience
The business case for circularity. How the circular economy can help the Canadian economy flourish through job creation, cost savings, innovation, and stronger, more secure supply chains.
Oct 19-25 • Week 3
Waste Reduction Week
The third week of October continues its legacy of Waste Reduction Week, focusing specifically on how circularity reduces waste. This year we are celebrating 25 years of Waste Reduction Week, with communications reflecting on the progress Canada has made along the way.
Oct 26-31 • Week 4
Strengthening Communities
How reuse, repair, and sharing keep value in our communities, with local initiatives leading the way.
Five Priority Materials
Within these weekly themes, the message focuses on advancing circular business models for five priority material types
